2030 Plastics Agenda for Business
05 November 2025 by Ed
The Ellen MacArthur Foundation’s new 2030 Plastics Agenda for Business provides the blueprint to build on this progress in eliminating plastic waste and pollution in the years ahead.
After a decade of concerted effort, leading companies have bent the curve on virgin plastics in packaging. The Ellen MacArthur Foundation’s new 2030 Plastics Agenda for Business provides the blueprint to build on this progress in eliminating plastic waste and pollution in the years ahead.
Over the past ten years, more than 1,200 businesses and organisations have united behind a shared vision for plastics. Through the Global Commitment, companies representing 20% of global plastic packaging have already demonstrated that change is possible. They are ahead of increasing regulation and are using the circular economy as a competitive strategy to build long term resilience. Now, with growing policy attention, the next five years will be decisive.
The 2030 Plastics Agenda for Business sets out how organisations can engage in collaborative action, influence effective policy through collective advocacy, and ultimately accelerate the transition to a circular economy.
Drawing on ten years of experience, the 2030 Plastics Agenda for Business identifies a clear set of priority actions for business. While individual company action has been — and remains — essential, it will not be enough on its own. The next wave of progress requires market transformation. We urge businesses to back this agenda, engage in collaborative action and collective advocacy — and don't get left behind
Even the most ambitious businesses are running up against the same obstacles — scaling reuse systems, tackling flexible plastic waste, and building collection and recycling infrastructure. These are systemic barriers that no company can overcome alone. Policy gaps, misaligned incentives, and current economics are holding back progress at scale.
This agenda underlines the crucial role of government in tackling these barriers. But businesses have a vital role to play in advocating for these enabling conditions, using their collective influence to shape the rules of the game.
