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Invitation to Tender - Website Design and Delivery for Marketing Lancashire

Marketing Lancashire requires a new media responsive website to promote the county and its assets to its target audiences of stakeholders from within Lancashire,

Overview

Marketing Lancashire is the destination management organisation for Lancashire, promoting the county as a visitor destination as well as a place to live, study, invest and work in.  It is Marketing Lancashire’s ambition to make the world sit up and take notice of Lancashire, and lead Lancashire to tell its story brilliantly, creating positive images and changing perception of the county. 

Marketing Lancashire requires a new media responsive website to promote the county and its assets to its target audiences of stakeholders from within Lancashire, those who could be attracted to Lancashire from outside of the county and wider external (national) audiences with an interest in learning more about Lancashire as a place to live, invest, study and work.

Marketinglancashire.com attracts over 60,000 unique visitors and 300,000 page views each year. Currently it has a dedicated market reach and interest group.  Social media is experiencing steady growth through Twitter with over 15,000+ followers. As part its portfolio,
Marketing Lancashire operates visitlancashire.com which receives over 6 million page views per year and attracts 2 million unique visits.

Marketing Lancashire has recently led on developing a strategic marketing proposition for the Lancashire Enterprise Partnership aimed at creating a compelling Lancashire narrative with a strong identity that we can actively take to market to generate more interest and enquiries.
Marketing Lancashire wishes to appoint an agency, company or freelancer that can bring creativity, experience, knowledge and structure to this project to ensure the website reflects the aspirations and visions of Lancashire.

Aims

To become one of the most digitally advanced and commercially driven Place Marketing Organisations in the UK.

Objectives

Marketing Lancashire is keen to develop a website that portrays the wide and varied work it does across multiple sectors and with multiple messages.  The site should assist in delivering the following objectives:

• Change perception and generate interest in Lancashire
• Present a coherent message that articulates Lancashire’s strengths of innovation and excellence
• Attract enquiries from businesses, developers and investors
• Raise the profile of Lancashire, its hero brands and assets across digital platforms and devices
• Become the shop window and first port of call for “all things Lancashire”
• Achieve 50% growth in unique visitors to www.marketinglancashire.com over the next 12 months
• Signpost users to relevant content, organisations and resources
• Encourage businesses to join relevant partnership schemes

Website Requirements

To work with Marketing Lancashire to plan, design, build and deliver a re-launch of MarketingLancashire.com that reflects the brand narrative and personality to successfully promote our services to partners through features including an innovative social media wall, supplier directory, interactive calendar, news centre, photo library and online shop for partnership subscriptions/ticketing & general sales.

more information

Deadline for submissions is 29 January 2016