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10 Years of Online Business Building: Soap Celebrates a Decade of Digital

Award-winning digital agency Soap Media is celebrating 10 years at the forefront of online business building.

10 Years of Online Business Building: Soap Celebrates a Decade of Digital

Award-winning digital agency Soap Media is celebrating 10 years at the forefront of online business building. The family business was founded in 2005 by brothers Adam and Markerle Davis, and has worked with clients such as The AA, Blackpool Pleasure Beach, Booths Supermarkets, and American Golf.

Soap Media helps businesses secure outstanding return on investment by streamlining website user journeys. Its combination of cutting edge web design and development, alongside expert digital marketing, has seen hundreds of businesses benefit from its bespoke approach.

From humble beginnings working out of a Portakabin, the blend of expertise and ingenuity saw, in its first year, the business work with Pontins and American Golf. Search giant Google took note and certified the agency in 2006, paving the way for a big project with Slazenger on the Cricket World Cup.

Over the next five years Soap Media saw major expansion. The agency settled into new headquarters in Preston and Manchester city centres, spurring on the acquisition of fresh talent from the North West. The agency quickly gathered a team with a diverse skillset, such as digital marketers skilled in SEO and advanced PPC campaigns, and web designers and developers capable of advancing the agency’s growing list of clients through exceptional work.

Throughout 2015, Soap Media has worked with clients such as Runshaw College, mda, Lancashire County Council, and The AA on an ongoing basis, providing marketing and website optimisation which continues to push these clients towards record breaking revenue figures. Soap Media has also supported the charity Think Ahead, designing its website, achieving Google Grants Pro, and delivering £40,000 per month in free advertising. In addition, the agency supported the children’s charity Brainwave at the Manchester Duck Race.

Clients are thrilled with the integrated business solutions Soap Media provides. Ashley Hepper, Sales and Marketing Manager for mda, said: “Soap Media delivered a solution which is right, not just now, but far into the future. The way they have technically built our site gives us vast control over how our brand is portrayed online, giving us an independent solution we can completely manage ourselves.”

Soap Media’s digital marketing expertise has driven clients towards record breaking success. Robert Owen, Director of Marketing at Blackpool Pleasure Beach, said: “This new website has delivered great results in improving brand awareness for our Thrill Seeker and Family audiences and has also increased e-commerce conversions significantly. Blackpool Pleasure Beach was voted the UK’s number one amusement park in the 2014 Trip Advisor Travellers Choice Awards and has some exciting plans in place with Soap Media.”

Soap Media prides itself on the innovation and professionalism it brings to the industry. Managing Director Markerle Davis said: “Many digital agencies offer business models which don’t hold the agencies accountable to performance. We see Soap as the future of performance based business models, as we offer accountability and transparency alongside the cutting edge, innovative projects we deliver.”

Soap Media will continue to evolve its performance based marketing strategies in the years ahead, helping clients find the momentum they need to reach their full potential. And after 10 years in online business building, the agency has capped off a successful year with a shortlisting in three categories at the Northern Digital Awards, including Small Digital Agency of the Year.

Soap Media Ltd. is an award-winning digital marketing agency based in Manchester and Preston city centres. It specialises in bespoke web design and development, SEO, PPC, lead generation, and social media strategies.

Image: Adam & Markerle Davis