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JP74 launches new personalised site for client D&AD

JP74 have recently rolled out a brand new personalised site for client D&AD

The new D&AD personalised site responds to a more demanding generation of users who expect companies to recognise them as individuals by serving more relevant content. It provides both members and individuals a personalised experience through intelligent capture and use of data. The personalisation systems allow D&AD to build and maintain a strong connection with its users and members.

Content exploration is key and the new site also allows D&AD to curate user journeys that are relevant to different types of users e.g. graphic designers and copy writers.

The new site is responsive across a range of devices so that users can browse and learn on the move and is available now to view at dandad.org

The launch of the new site coincided with the judging week of the D&AD professional awards, where site traffic is at its highest peak. The first awards were recently announced.

JP74 first started working with D&AD in 2008 and have worked with them on numerous projects since, including the D&AD Awards system. For more information visit JP74’s case study at jp74.com/projects/dandad 

JP74 is an independent digital agency, established in 2001 and now employing over 15 people.  Building large-scale bespoke online apps that solve complex problems for Clients in the UK and worldwide.

www.jp74.com