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Hive Network

 

Most recent event:

Creative Lancashire: NET Social Media Workshops

Tuesday 23rd November

Kings Court, 33 King Street, Blackburn, Lancashire BB2 2DH

with:

Michael Cockle & Ruth Wilbur (Axis)

Nikki Hesford (Miss Fit UK)

Bruce Thomas (Modern English)

On the 23rd and 30th November, 2010,  Creative Lancashire's Hive Network in collaboration with CreativityWorks presented a series of practical  workshops presentations and surgeries to help creative practitioners and businesses get the most from social media as part of their marketing and e-commerce strategy.

In the morning sessions our specialist web and social media advisors, including: Michael Cockle & Ruth Wilbur (Axis - online resource for contemporary artists), Nikki Hesford (Miss Fit UK) and Bruce Thomas (Modern English) provided an overview of main social media sites and functions, podcasting, video & blogs, domains, hosting and security.

The afternoon session focussed on social media as a business tool & key component in your marketing, communications and sales strategy, how to integrate social media into your existing marketing strategies (using twitter and Facebook), how Social Media can help drive sales and add value to your ecommerce capacity, how do you extend your existing web/social media presence for your business

The workshops were facilitated by Pete Flowers (Green Close Studios)

Here are a few top tips from the day:

  • Don't be channel specific - use a specific site as hub (ideally Facebook), but also use others (e.g.  Twitter & You Tube
  • Developing meaningful content and applications means creating a message and ideas that work for a brand 
  • You need to understand the culture and etiquette of twitter etc before you start to use it strategically
  • A twitter campaign can be a bit like Chinese whispers in print (word of mouth but can't be changed)
  • With a limited resource it's always best to invest in marketing - not PR it will always pay back

 

A full summary of the NET Social media Workshops y will soon be available:

For further information about the NET Social media Workshops or similar types of support and events please contact Ed Matthews-Gentle: emg@creativelancashire.org

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