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Blackpool's Catapult scoops ethical pet food firm

Blackpool agency Catapult PR has scooped a new client in London-based pet food brand Scrumbles.

Blackpool agency Catapult PR has scooped a new client in London-based pet food brand Scrumbles. 

The brand was developed by Aneisha Soobroyen and her husband Jack following their time working in the pet industry. They saw a gap for a values-driven company that “puts cats and dogs first”.

The company donates 10% of its annual profits to “enable adventures for cats and dogs who need us most”. 

Catapult managing director Jane Hunt said: “We just love everything about the Scrumbles brand, from its fun nature, to its focus on providing pets with the best start, middle and end in life and its emphasis on corporate social responsibility. 

“We are delighted to have been chosen by Scrumbles and can’t wait to create traditional editorial, plus lots of social and influencer noise for the brand.”

Catapult PR moved into a new office in Blackpool in June 2018 following its 20th birthday. The agency is headed up by Jane Hunt, ex-Ptarmigan director and Marksman PR account director.