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Building Your Business in the Digital Age

Lancashire Forum Creative Think Tank - Centre For SME Development

Time & Date: 12.30-17.00, Thursday 18th January

Lancashire Forum Creative delighted to invite Creative and Digital businesses based in Lancashire to the latest Lancashire Forum Creative Think Tank which takes place on Thursday, 18 January  2018, from 12:30 - 17:00, in the Media Factory at the University of Central Lancashire (UCLan), Preston.

For this event we are delighted to welcome Simon Iredale, CEO of Motionlab Marketing, as our guest speaker. Simon will draw upon his experience of building a successful business to help you to step back and look at how your business and marketing activities might be transformed in the digital age.

Simon describes himself as a personal trainer for digital business and he has been involved in helping businesses understand digital since the late '90s where he worked on the very first sites for Easyjet, Sony Music and Tesco. Since then he has helped 100s of companies navigate the complexities of marketing in the digital world. In this session you will be taken through the fundamentals of what makes a killer business and what you need to succeed in the always on world. With real life examples and processes that have been used on start ups to multi-million pound businesses you will learn how to ensure your marketing is generating the maximum return on investment and how your business will become renowned in your sector.

This event is expected to be over-subscribed so please book your place(s) early to avoid disappointment. We very much hope that you are able to attend, please click on the register button to book your place(s).


This event is FREE to attend but registration is essential via the Eventbrite Page

The Lancashire Forum Creative

Tel: 01772 892858

About Simon Iredale

I have spent 18 years in the digital world helping small medium and enterprise businesses understand and take advantage of the opportunities digital can bring their companies.

CEO at Motionlab, Orvelo and Motionlab Interactive, a group of creative, marketing and tech businesses that are founded on the obsession with data and results. We mix science and creativity to deliver highly visual solutions backed up by big data marketing.

I'm also a huge believer in sharing the knowledge, the knowledge of what works and what doesn't work in our switched on world. Over the years I have developed several models that are based on evidence derived from the most successful companies I have worked with, I take these models and implement them at Board level for organisations that are driven by the ambition to succeed.

This has led me to become an established public speaker for organisations such as Boost and Vistage Worldwide and being on panels where tech, marketing or entrepreneurship is the focus. I am also an Enterprise Ambassador for Lancashire Forum.

As well as business life I've a great family and spend the majority of my spare time with them outdoors or playing my guitar at local festivals and open mic nights!


Centre For SME Development

The Centre for SME Development is a university-wide initiative providing comprehensive support to small and medium-sized enterprises, to give you that competitive edge and help you grow.

Based in the heart of Lancashire, we’re committed to helping businesses and social enterprises. We value our civic responsibility and are devoted to improving the regional community by stimulating economical and societal change. Let us help you fulfil your strategic ambitions whilst nurturing and growing your business.



Media Innovation Studio (MIS)
Media Factory
University of Central Lancashire