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ASOS Fashion Discovery?

Launching this year, the ASOS Fashion Discovery competition will find and nurture two emerging brands, giving them a major opportunity to grow their business.

ASOS Fashion Discovery is an exciting new initiative that will nurture two emerging fashion brands, granting them £50,000 each, as well as extensive business support and an edit of their collections sold on ASOS.

ASOS leads the way in the British fashion market. If you want to find new brands, then it’s the place to go. It’s a creative environment that nurtures talent, which is why we’ve been able to build so many exciting things.
Bex Koppit, head designer at Milk It

What is ASOS Fashion Discovery?
Launching this year, the ASOS Fashion Discovery competition will find and nurture two emerging brands, giving them a major opportunity to grow their business.

What are we looking for?
ASOS is on the lookout for originality, commerciality, personality and entrepreneurial flair. If you think your brand’s got what it takes, we want to hear from you.

What will winning do for your business?
Two winners will be granted £50,000 prize money to help develop their brands, as well as access to mentoring support from ASOS for 12 months. An edit of each winning brand’s collection will be sold on ASOS.com for three seasons.

What are the key dates?
Deadline for the first stage of applications is 19 June 2016. If your brand has successfully made it to the next stage, you will be contacted by 1 July 2016. The longlisted candidates will need to submit an additional information form by 31 July 2016.

The judging panel will select 12 brands for the shortlist and contact them by 19 August 2016.

Key individuals from the shortlisted brands will be required to attend a panel interview at ASOS HQ on 11-12 October 2016, and the winners will be announced by 20 October.

Can my business apply?
The competition is open to UK-based businesses (sole traders, partnerships and companies) that have been trading for less than five years and operate a fashion (not vintage) brand. To give your business the best chance of winning, and to find out more about entry requirements, key dates and the prizes on offer, please read the Ts&Cs here.

Deadline for stage one applications: 19 June

Click here to begin your application